Fashion Editorial / Identity
I shot a short ad for a Topshop magazine editorial on high street fashion. My themes were about being fashion forward with appeals of youth, attitude, energy and confidence. The first part of my ad is intended to be a top pick for a stylish, summery outfit for going out and socialising in, this is accompanied with a high key lighting setup. The second part of my ad is a top pick for a warmer, winter style going out outfit with a low key setup. My model moves around the studio space, walking, posing, flicking hair, playing with outfits and accessories. I composed a smoothly edited piece of footage that includes several different shot types and lighting techniques.
My chosen subject for this identity film is a family friend Kerrie, who works as a photojournalist. She travels in and around Rotherham to shoot images for the Rotherham Advertiser for various news stories. I worked towards a short identity film about Kerrie that incorporates an interview scenario, home workspace footage and on location footage that gives the viewer a short but detailed insight into what her profession entails. By shooting footage at home this allowed me to cover aspects such as the interview, have a look at what her workspace is like and some of her previous work and hobbies she does outside of her profession. Shooting on location gave me a chance to show how she works when she is out shooting images with her camera for the newspaper. The final video takes the form of an interview that switches from interview to action footage with Kerrie narrating over the top throughout, answering questions that are relevant to her profession.